GHR offer some weekend PopMaster

Greatest Hits Radio and other Bauer Media stations are switching things up a little…

In celebration of the launch of car brand Dacia’s new all-electric offering the company has partnered with Greatest Hits Radio to launch a new campaign full of ‘game-changing’ moments. For the first time in its 26-year history, the iconic music quiz PopMaster with Ken Bruce will air over a weekend (16-17th March).

Ken Bruce:

“Twenty-six years in and PopMaster continues to surprise, and I’m really looking forward to hosting a weekend edition for the very first time. It’ll certainly be a game-changer for me as half ten on a weekend morning usually finds me pottering around at home not at work, but there’s a first time for everything – even at my age!”

This ‘Game Changer Weekender’ is the first of four for Greatest Hits Radio, all in partnership with Dacia. As part of the campaign, the station will also shake up its schedule; listeners will be able to hear Simon Mayo on a Saturday afternoon when he shares one of his Confessions with Richard Allinson and Jackie Brambles swaps her weekday evenings for Sunday afternoons when she pops up on the Album Show. Over the following weekends, listeners will also be able to hear new segments such as ‘Game Changers – Hall of Fame’, a ‘Game Changers Countdown’ and ‘Game Changers – The Award Winners’.

Simon Kilby, MD, Bauer Media Advertising:

“This campaign is a true example of a collaborative commercial partnership. Building on Dacia’s pre-existing campaign we’ve managed to weave its messaging around game changing sustainability into the fabric of our stations, creating something new, entertaining and impactful. Ken Bruce’s PopMaster continues to make listeners stop what they’re doing and tune in every weekday at 10:30am, so we know that they’ll flock to listen to this historic weekend game, helping Dacia reach a mass audience of engaged listeners.”

In addition to the activity on Greatest Hits Radio, other Bauer Media Audio brands Magic Radio and KISS are supporting the campaign by encouraging people to get outdoors in time for Spring, offering a chance to win A Year Of Outdoor Adventures. Live reads on KISS will shout about sustainability and changing things up to make a difference, whilst Magic Radio will embrace the ease of use of the vehicle for families and time spent outdoors.

Graham Robertson, Dacia Marketing Manager, noted of the campaign ‘We’re incredibly proud to bring the Spring to the UK. Already speculated to be most affordable new electric car on the market, it’s going to be a true game-changer. This partnership kicks off at an exciting time for our brand, and we believe Bauer’s audience is perfect fit for those craving in an affordable new electric car.’