Virgin Media becomes the first UK Pay TV platform to offer channel dedicated to women’s football

Virgin Media becomes the first UK Pay TV platform to carry the ‘DAZN Women’s Football’ FAST channel dedicated to growing the profile and audience of the women’s game…

Virgin Media TV customers can now enjoy access to DAZN Women’s Football channel at no extra cost, as the company becomes the first UK Pay TV provider to carry the dedicated FAST channel.

David Bouchier, Chief TV and Entertainment Officer at Virgin Media O2:

“The introduction of DAZN’s FAST channel on Virgin TV demonstrates our commitment to enhance our entertainment offering and champion women’s sport – of which we’re proud to be the first Pay TV provider in the UK to offer a FAST channel dedicated to women’s football. From comedy to sport and everything in between, now more than ever there’s something for everyone on Virgin TV.”

Available to Virgin TV customers directly via their set-top-box, DAZN’s FAST channel offers the opportunity to enjoy live football coverage of the UEFA Women’s Champions League (UWCL), which features a number of Lioness players such as Chelsea stars and Bayern’s Georgia Stanway, as well as behind the scenes access and exciting archive footage.

With appetite for women’s football continuing to soar and peak audiences for key matches such as the England vs Spain Women’s World Cup final in 2023 reaching heights of 14.8m, Virgin Media is committed to catering for this growing demand while keeping up with customers’ evolving viewing habits by partnering with best-in-class broadcasters such as DAZN.

Hannah Brown, Co-CEO of Women’s Sport at DAZN:

“Partnering with Virgin Media is another way DAZN is ensuring that more people watch top class women’s football on the platform of their choice. DAZN is committed to growing the audience and value of women’s football and is pleased that Virgin have joined us as a premium distribution partner”.

This new addition to Virgin Media’s TV line up can be found on the Electronic Programme Guide (EPG) on channel 554 and comes as part of the company’s expanding FAST channel offering, providing an alternative and complimentary experience to traditional linear TV. Virgin Media O2 will continue to evolve its FAST channel offering the company notes.