ITV is to air an entertainment and wildlife crossover format SHARK! Celebrity Infested Waters.
The broadcaster notes that the programme will unite the expertise of ITV Entertainment with the natural history legacy of Plimsoll Productions.
Slated to air next year in time with the 50th Anniversary of the three-time Oscar-winning film Jaws, the show will dare a group of ocean-phobic celebrities to confront their greatest fear – sharks. Throughout their adrenaline-fueled, challenge-heavy journey in the Bahamas – the shark capital of the world – these A-listers will push past their limits to come nose to nose with nature’s ‘villains.’ Their firsthand experiences will provide immeasurable excitement and new perspective; they’ll come to appreciate sharks’ valuable place on the food chain and in our ecosystem, recognizing that a world devoid of these notoriously terrifying creatures is downright frightening.
The celebrities will be tasked with diving with a different species of shark, with the breeds getting bigger and more dangerous each time. Bimini, the Bahamas island where the show will be filmed, is home to around 7-10 different shark types including Hammerheads, Bull sharks and Tiger sharks.
And if that isn’t enough, the celebrities will also face fear-inducing challenges whilst learning first-hand the important role sharks play in our oceans.
Katie Rawcliffe, Head of Entertainment Commissioning ITV:
“We’re super excited to be combining the work of Plimsoll – a Blue Chip natural history production company – with the expertise of ITV Entertainment. SHARK! Celebrity Infested Waters promises to be a once in a lifetime challenge for some of the bravest celebrities out there.”
Celebrity casting for SHARK! Celebrity Infested Waters is currently underway; Plimsoll is also actively pitching a stateside adaptation.
