Greatest Hits Radio fans will be able to party on board a cruise liner with GHR stars…
The radio station has partnered with Ambassador Cruise Line to launch ‘Greatest Hits Radio Escape’; a special one-off themed cruise that will see listeners join Ken Bruce, Martin Kemp, Jenny Powell and Kate Thornton all the way to Hamburg and Amsterdam.
Gordon Nardini, CMO, Ambassador Cruise Line:
“Greatest Hits Radio is a fun, engaging and wholly enjoyable platform and we are delighted to be able to work with them, courtesy of this partnership. As two successful brands, each bringing a unique flavour to our respective sectors, this is more than just a collaboration; it’s a perfect combination of music and travel that promises an extraordinary experience for both listeners and guests.
“Ambassador shares the same values and a similar audience demographic to Greatest Hits Radio, and this groundbreaking venture offers us a wonderful opportunity to introduce both seasoned and new-to-cruise customers to our premium value, no-fly cruise brand. We’re thrilled to be working together on something that’s never been done before, with the fantastic broadcast talent joining guests onboard the Greatest Hits Radio Escape cruise set to further enhance the warmest welcome at sea Ambassador has grown famous for.”
The five-day trip onboard Ambience will set sail from London Tilbury on 27th October, heading to Hamburg along the River Elbe to Amsterdam, and back on the 1st of November.
In addition to all amenities and activities available on the premium value, no-fly cruise line’s ships such as quizzes, crafting, cabaret and West End style shows, fans will be able to play the iconic PopMaster with Ken Bruce, dance their nights away to DJ sets by Martin Kemp, Jenny Powell and Kate Thornton and participate in Q&A sessions with the Greatest Hits Radio hosts.
Tickets for the cruise go on sale today (Tuesday 20th February), but lucky listeners can also win their way on board by listening to the station and entering draws online. The campaign, brokered by Accord Marketing, includes on-air trails, spotlight ads, social media posts and online competitions, and will be seen throughout the eight months leading up to the trip this Autumn.
To amplify the campaign, Ambassador will also publish a feature in their on-board magazine and video clips for Greatest Hits Radio will appear on screens in their ships across the globe.
The cruise will also transport a video crew to film the whole experience, resulting in video content to be posted online and on socials after the trip.
Simon Kilby, MD, Bauer Media Advertising:
“This Greatest Hits Radio Escape cruise is one of the biggest and most ambitious partnerships we’ve done in recent years. The station is on a meteoric rise, and as we see more listeners coming to the station and wanting to engage with the brand, this collaboration with Ambassador Cruise Line felt like a natural progression and the perfect partnership. This combines the strong relationships our presenters have with their loyal listeners and our burgeoning commercial events portfolio and marries that with a brand and activity that we know our listeners also love.”
Cabin prices start from £499pp, plus half-price drinks on all drinks packages. Book before 27th February 2024. Find out more here.
