ITV confirms Celebrity Big Brother launch date

Celebrity Big Brother is set to premiere on both ITV1 and ITVX on Monday, March 4th.

In contrast to last years’ regular version of the show, the series will begin with a live launch programme.

Once again, AJ Odudu and Will Best will be in charge of overseeing the proceedings as a number of famous faces embark on the ultimate social experiment.

Leaving luxury behind, the celebrities will take part in nominations and tough tasks with cameras capturing their every move. Who will win the hearts of the nation, go all the way to the finish line and be crowned the winner?

Natalka Znak, CEO of Initial, Remarkable Entertainment and Znak TV said:

“We are glad Big Brother has found a whole new audience on ITV. We are excited to do it all over again – this time with celebrities.”

Celebrity Big Brother: Late & Live will complement the series with exclusive guest commentary, debates, and the first live interview with each evictee.

There will also be live feed seven nights a week on ITVX and STV Player.

Watch a trailer for Celebrity Big Brother below: