Stitch Mania! The collection features over 100 items across loungewear, nightwear and accessories…
Primark, the international fashion retailer, has unveiled its latest range with Disney’s Stitch, featuring new pieces from womenswear and accessories to homeware which are sure to brighten up dark winter days. The launch marks Primark’s biggest ever collection with the iconic character, which has swiftly become a customer favourite since arriving in stores in 2016.
Sarah Jackson, Director of Licensing, Primark:
“Since launching our first collection with Disney’s Stitch in 2016, we’ve seen our customer’s interest grow year on year and we are now a true retail destination for Stitch fans across the globe.”
From out of this world nightwear to adorable bags and fun footwear options, Primark’s latest range will make your friends blue with envy. The collection includes a host of much-loved items like cosy loungewear, cuddly plush toys and accessories.
Primark entered the license market in 2011 with its first Disney range and the partnership has grown from strength to strength across a breadth of categories, becoming the retailer’s largest license partner and a firm customer favourite.
In addition, customers in Primark’s Birmingham, Manchester Trafford, Edinburgh, Merryhill and Braehead stores can now say ‘Aloha’ to Disney’s Stitch Surf Shack. From now until mid-March, the retailer’s Primarket cafés have been transformed into a Hawaiian paradise, the perfect place for customers to relax, recharge and enjoy a selection of drinks and snacks including limited-edition menu items.
Sarah Jackson, Director of Licensing, Primark:
“We’re thrilled to reveal our biggest ever range in store, with affordable choices for everyone. At Primark, we’re always looking at ways to bring unrivalled in-store experiences to our customers and are delighted to launch Disney’s Stitch Surf Shack in five of our Primarket cafés across the UK – the ultimate place to unwind and enjoy a delicious limited-edition menu. We pride ourselves on our extensive license offering and we continue to expand our ranges in store with the aim of becoming the number one destination for licensed clothing on the high street.”
Disney’s Stitch collection is available in all Primark stores while Disney’s Stitch Surf Shack is now open in Primark cafés in Birmingham, Manchester Trafford, Edinburgh and Braehead until mid-March, with the Merryhill café open until the end of May.
Find out more at www.primark.com
