ITV has announced that a brand-new series of Celebrity Big Brother is coming to ITV1, STV, ITVX and STV Player in 2024.
Produced by Initial (part of Banijay UK), Big Brother – launched on its new home this autumn with 3.6m viewers across ITV1, STV ITV2 and ITVX in a disruptive multi-channel takeover. Now, following the success of the debut series, a star-studded celebrity edition will air on ITV1 and STV next year.
Natalka Znak, CEO of Initial, Remarkable Entertainment and Znak TV said:
“The launch series on ITV2 has been so much fun to make and we’re glad Big Brother has found a whole new audience on ITV2. It’s been a joy working with ITV and we’re excited to do it all over again and this time with celebrities and on ITV1.”
Celebrity Big Brother will see a new cast of famous faces isolated from the outside world as they embark on the ultimate social experiment, taking up residence in the iconic Big Brother house.
Leaving luxury behind, the celebrities will take part in weekly nominations and tough tasks with cameras capturing their every move. Who will win the hearts of the nation, go all the way to the finish line and be crowned the winner?
Paul Mortimer, Director of Reality Commissioning & Acquisitions and Controller, ITV2 and ITVBe said:
“The reception from our viewers to Big Brother’s return has been fantastic. We’re therefore thrilled to announce that we’ll be bringing our very own celebrity edition to ITV1 and ITVX next year. Casting is underway to find a new batch of famous faces who are sure to provide more iconic and unmissable BB moments.”
Celebrity Big Brother: Late & Live will complement the series with exclusive guest commentary, debates, and the first live interview with each evictee.
There will also be live feed seven nights a week on ITVX and STV Player.
