Ken Bruce searches for Greatest Love Song

Greatest Hits Radio and Ken Bruce have partnered with Universal and Focus Features to promote the release of movie My Big Fat Greek Wedding 3.

Launched this week, the campaign counts down to the release of the third instalment of the much-loved film franchise on September 8th, enticing listeners to head to their local cinemas on opening weekend.

As well as discussing the film, its key themes and cast, Ken will get audiences in the wedding mood through a segment in his popular mid-morning show called the ‘Greatest Love Songs’. In classic PopMaster fashion, he’ll invite his loyal listeners on air – but instead of a quiz, they’ll be asked to share their unique wedding stories and the song that made it. This could be anything from a track that reminds them of their hilarious first dance disaster or a story of how their wedding cake never turned up – the wilder the better!

From Monday to Thursday, listeners with the funniest stories will win a VIP date night, including an all-expensed dinner and trip to the cinema to watch My Big Fat Greek Wedding 3. On release day, the final giveaway will be an ultimate romantic break for two to Greece.

The campaign comes as the latest RAJAR results showed that the Greatest Hits Radio Network has rocketed to 5.9m listeners a month, with Ken’s new show reaching an incredible 3m listeners in its first few months.

Simon Kilby, MD, Bauer Media Advertising:

“Having the legendary Ken Bruce a part of our Bauer Media portfolio has been a game changer; we’re now able to offer clients access to one of the country’s most popular radio presenters, utilising his strong trusted relationship with his listeners. With Universal and Focus Features wanting to reach mass audiences and encourage them to get out and back to the cinemas to watch My Big Fat Greek Wedding 3, this couldn’t be a more perfect marriage.”