Channel 4 has launched its first-ever international channels after striking deals with stateside streaming platforms Tubi, Plex and Xumo Play.
Two channels – 4 Adventure and 4 Emergency – will be available on the streaming platforms making hundreds of hours of Channel 4 content, alongside other UK programming, available for free to millions of people in the US.
Channel 4’s Head of Streaming Editorial, UK & International, Alex Wall:
“Launching our first ever international channels is a pivotal moment for Channel 4 and opens up a huge range of exciting possibilities. These channels will introduce US audiences to popular shows that embody our core brand values, bringing Channel 4’s unique tone of voice and our rich British culture to the US FAST market. It also provides a great opportunity to further diversify our revenue streams, and with more deals in the pipeline, we’re really excited about this new chapter for Channel 4.”
4 Adventure will feature a range of reality and documentary programmes centred around survival challenges and endurance such as Shipwrecked and The Island With Bear Grylls.
4 Emergency will give US viewers a unique insight into the frontline of British health and emergency response systems featuring programmes such as 24 Hours In A&E, Emergency Helicopter Medics, Emergency Rescue: Air, Land & Sea and Paramedics: On The Frontline (999: On The Frontline in the UK).
The FAST Channels represent an entirely new venture for Channel 4 enabling the broadcaster to export British content and offer more international exposure and opportunities to British indies. 4 Emergency and 4 Adventure are available to stream from this month on Tubi, Plex and Xumo Play.
