Barbie movie sees increase in requests for platinum blonde hair

Barbie causes 83% increase in requests for platinum blonde hair, salons report…

The “Barbie” trend is transforming the beauty landscape, prompting consumers to overhaul their beauty and wellness routines.

Fresha, a leading marketplace and booking software for the beauty and wellness industry, has reported a 508% YoY increase in the number of Barbie-inspired services offered by salons. Requests for pink-coloured hair and nails and platinum blonde transformations have risen 83% year on year.

Recent data reveals a dramatic resurgence of the term “Barbie” in the global zeitgeist, with Google Trends recording a 323% surge in search interest from July 2022 to July 2023. This renewed interest has been triggered by the launch of the much-anticipated Barbie movie, which has significantly influenced beauty and wellness trends worldwide.

The trend has also taken TikTok by storm, with 23% of all posts featuring the #barbie hashtag (3M) created just in the past 30 days. Moreover, Barbie-related beauty hashtags, including #barbienails, #barbiemakeup, #barbiebeauty, and #barbiehair, have garnered a staggering 171 million views in the past month, a testament to the trend’s immense popularity.

Salons are capitalising on the hype by introducing Barbie-inspired offerings. For instance, the Proper Salon in London has recently launched a limited-time pop-up with unique services like Barbie Tooth Gems and Barbie Nail Art, all of which are bookable on the Fresha marketplace.