BBC Children in Need and Asda have this week launched Fuelling Potential – a new campaign to ensure no child is held back by food insecurity.
Over the next three years Asda & BBC Children in Need aim to change the lives of 100,000 children by helping to make sure they have access to nutritious meals while having fun at BBC Children in Need funded holiday sessions that help to boost their mental health and physical wellbeing. The campaign is part of Asda’s broader Better Starts campaign, which aims to improve outcomes for five million young people in five years.
As part of the campaign, BBC Children in Need have released findings of a new Censuswide survey which sheds light on how children and their parents are feeling in the lead-up to the summer holidays, about food insecurity and their ability to entertain their children throughout the holidays.
BBC Children in Need’s Chief Executive, Simon Antrobus:
“We are enormously grateful to our longstanding partner, Asda, for their continued support and their commitment to making a difference to young lives. Over the next three years Fuelling Potential will help us support even more local charities and projects working to combat food insecurity in communities across the UK, helping more children and young people to thrive and be the best they can be.”
As part of the Fuelling Potential campaign, Asda will be offering £1 meals to all children who visit the Asda café throughout the school holidays this summer and half price adult meals from 3pm each day. Throughout the holidays selected Asda Stores will be hosting various Pudsey Themed activities and summer clubs.
Supporting the campaign, Rachel Stevens:
“It is so important that children and young people aren’t held back by food insecurity, which is why I’m delighted to be supporting BBC Children in Need and Asda’s Fuelling Potential campaign. Providing children with a positive start in life is key to their development and overall wellbeing and ensuring their basic needs are met with a nutritious meal helps them to thrive. I’m calling on families, colleagues, and customers to get behind this campaign and help make a difference to the lives of vulnerable young people in local communities across the UK.”
Asda Community Champion, Joanne Mottershead from the Ashton-under-Lyne store recently visited Ashton Youth Project to see how funding makes a difference to local youngsters. Ashton Youth Project receives funding from BBC Children in Need to provide a youth club for children and young people living locally.
Attending the project enables the children to develop new skills, improve their confidence and self esteem and improve their physical health and wellbeing. They’re able to take part in fun activities, make new friends and enjoy food and healthy snacks.
Jo Warner, Senior Director of Corporate Responsibility & ESG at Asda:
“We know this year will be particularly tough for families facing increased costs over the Summer holiday period, so we’re delighted to partner with BBC Children in Need to provide meals and activities over the holidays. In addition low-cost meals will be available in Asda cafés throughout the Summer, with a family of four being able to access a hot, nutritious meal for as little as £8.50.”
To find out more information about the campaign, visit CCFB | 2022 | Better Lives | Children in Need (asda.com) or for further information on Pudsey Clubs speak to your local Asda Community Champion.
