A new study shows the most searched for wedding guest colours.
The study conducted by fabric experts Dalston Mill Fabrics analysed Google Trends data with over 8,995 search terms relating to different colours and styles of dresses to wear to a wedding to reveal the most popular colours for wedding guests this summer.
The research shows that black is the most popular new modern wedding day colour.
A spokesperson from Dalston Mill Fabrics commented:
“It can be hard choosing what to wear to a wedding, as it’s such a special occasion, but finding out the bride and groom’s dress code is essential. It’s fascinating to learn which colours wedding guests are searching for most and compare with traditions to see how the modern wedding is changing.”
The top five most popular wedding guest colours are ranked below.
1. Black
The colour black comes in at number one, with 74,037 searches a month worldwide.
This can be a surprising result as traditionally, black is considered a colour for mourning, however, in recent years, the thought process has shifted to it being a more palatable choice for a wedding, representing classiness and sleekness.
2. Green
Green comes in second with 63,150 searches on average a month.
It is seen as a refreshing and vibrant colour to wear to a wedding and the colour is currently trending, due to being featured in Pantone’s Spring/Summer New York Fashion Week palette.
3. Pink
In third place is the colour pink, with 48,907 searches a month on average.
Pink can be associated with purity, love, and good health, and can also add that refreshing splash of colour to spring and summer weddings.
4. Blue
Blue comes in fourth spot for most searched for wedding guest colour, with 44,547 searches a month on average.
It’s a timeless colour for weddings as the ‘something blue’ traditional rhyme is from a belief that blue represents love, fidelity, and trust.
5. Red
With 30,247 searches a month on average, red comes in at the fifth spot.
It symbolises passion and love and can be flexible as it has different shades that can be suited for different seasons, such as darker burgundy shades for autumn/winter.
