Iceland challenge shoppers to lift ‘the world’s heaviest freezer’

Iceland Foods unveils the world’s heaviest freezer as part of a competition that rewards the person who can successfully lift the lid with its entire contents – a year’s supply of meals from Myprotein.

‘Lift It to Win It’ sees Iceland’s Food Warehouse in Tottenham transformed into a battlefield of brawn and determination, where shoppers can attempt to lift the lid and take home a ‘beast mode’ worthy prize.

The first victorious shopper who manages to lift the Herculean door will be rewarded with a year’s supply of Myprotein meals, and the first 30 to try it will also go home with a Myprotein goody bag.

The Lift It to Win It challenge was kicked off by Love Island heavyweight and fitness entrepreneur, Alex Bowen, who attempted to lift the lid and posted on his Instagram story.

“Lifting the lid on the world’s heaviest freezer is something that I seriously had to train for, but with a years’ worth of Myprotein meals on the line, it was worth the challenge. As an Iceland shopper myself, I love to see high protein options that save time and don’t break the bank. Anyone who’s serious about weightlifting should come down to Iceland’s Food Warehouse in Tottenham and give it a go – the first 30 to give it a go will get rewarded so there’s nothing to lose, only gains.” – Alex Bowen

The years’ worth of Myprotein meals to be won include the popular Myprotein Beef Lasagne (£4.00, 400g, 36g protein), Myprotein Breakfast Wrap (£4.00, 320g, 41g protein), Myprotein Salt & Pepper Chicken – (£6.00, 4pk) (30.0g protein, 154kcal) and many more.

Alex Bowen

An Iceland spokesperson said, “We wanted to something really unique to celebrate our Myprotein partnership and what better way than testing the nation’s muscles? Lifting the freezer lid is no easy feat and all of us in store have so far tried and failed so we’re excited to see someone take home the prize.”

 Myprotein’s new range is available exclusively in-store and online at Iceland Foods and The Food Warehouse now, visit www.iceland.co.uk for more.