Marnie Swindells wins The Apprentice 2023

The winner of the 2023 series of The Apprentice on the BBC has been revealed as Marnie Swindells.

The 28 year old businesswoman, who impressed Lord Sugar and his team with her plans to set up a community-focused boxing gym BRONX following more than 10 years experience within the industry as well as being a gold medal-winning boxer, will receive £250,000 investment from the business tycoon to help her vision become reality.

Over the last 12 weeks, 18 ambitious entrepreneurs have been put through their paces by Lord Sugar in a bid to land a life-changing £250,000 investment and the accolade of becoming his new business partner.

Marnie Swindells has won The Apprentice 2023

Rochelle Anthony also competed in last night’s all-female final

Throughout the series, candidates took on a crash course on self-care in the world of male beauty, made a dog’s dinner of trying their hand at creating a canine culinary brand, attempted to s(t)eamlessly navigate the Bao Bun street food trend, and lost themselves within immersive events.

As ever the final saw previously-fired candidates make a comeback to help the finalists bring their business plans to life and aid them in the lead up to their pitches to Lord Sugar and his panel of industry experts.

After a last impassioned pitch from each finalist for why they should become his business partner, Lord Sugar was left to decide between Rochelle’s salon and hair academy business and Marnie’s boxing proposition.

He said: “Marnie, it is such a crowded and competitive market. I’m thinking, ‘Is this £250,000 down the drain?’ Rochelle, what worries me about you is why would your second and third branch be popular and make me and you money?

“It’s a tough one. Marnie, you’re asking me to invest in something which is completely alien to me to be honest and you’ve never run a business before. Rochelle, it’s opening the second one and it really is a difficult decision as to what industry I should be in. Two very excellent candidates. But I’ve always been known to be a gambler, I’ve always been known to try new horizons so I’m going to try a new horizon… Marnie, you are going to be my business partner.”

After learning of her win, Marnie said:

“What an incredible opportunity and moment for a girl like me to get to a place like this and have become Lord Sugar’s business partner. It feels strange to even say that, but I’m not going to stop saying it because I am so happy.”