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Marquee TV announces new content partnerships

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Marquee TV announces new content partnerships

Marquee TV announces new content partnerships

Marquee TV, the global streaming service for arts and culture, has announced new content partnerships enabling more people around the world to enjoy more high-quality arts performances.

These partnerships enable arts organisations to build global interest in their content through Marquee TV’s international subscriber base and provide targeted digital promotional opportunities for both parties.

Susannah Simons, Marquee TV’s Director of Content, Marquee TV:

“We are delighted to add The Washington Ballet and the Orchestra of the Age of Enlightenment to our growing list of content partners at Marquee TV, increasing our offering of exclusive content from world-renowned performers. We will be working closely with our partners to build their digital offering and allow audiences from all around the world to enjoy their performances.” 

Marquee TV has formed digital partnerships with The Washington Ballet and the Orchestra of the Age of Enlightenment and is committed to showcasing new and exclusive content from both partners over the coming months.

They join Marquee TV’s existing Content Partners – the London Philharmonic Orchestra and the London Symphony Orchestra – who both present digital seasons, including world premieres, exclusively on the platform. All of Marquee TV’s creative partners have a dedicated on-platform presence that will feature exclusive performances.

Marquee TV recently launched a new marketing site to help fans discover content and to enable partners to showcase additional content for free linked to content on the pay platform. This will include extra content such as interviews with directors and artists to help express and contextualise their work for viewers.

Commissioned by The Washington Ballet, four world premieres featuring choreography by Andile Ndlovu, Silas Farley and Dana Genshaft were filmed as a co-production with Marquee TV and will be added to the player in early March. Their performance of Fanfare for the Common Man choreographed by Silas Farley and starring Gian Carlo Perez is already on the site and available for subscribers. The Washington Ballet’s dancers and artistic staff represent 18 nationalities and the new digital content coming onto Marquee TV embraces the diversity of the company.

The Orchestra of the Age of Enlightenment, one of the world’s leading historically informed performance ensembles, has trained its staff in the art of content production and camera craft, enabling the Orchestra to create high-quality films and concert footage in-house. In addition to this, the Orchestra has worked with students from Acland Burghley School – where the Orchestra has its home – to train 12-17 year old students in the art of production and camera craft (amongst other skills such as artistic planning, set design and marketing).

The students gain unique work experience through this scheme and play a core role in the Orchestra’s filmed content. The Orchestra’s performance of Samuel Taylor Coleridge’s epic poem The Rime of the Ancient Mariner – narrated by Rory Kinnear and paired with music by Purcell – will be added to the site soon. Also coming soon is an all-Mahler programme conducted by by Ádám Fischer, including Symphony No. 4, the Adagietto from Symphony No. 5 and Des Knaben Wunderhorn with soprano soloist Masabane Cecilia Rangwanasha.

Cecilia Beacon, Marquee TV’s Vice President of Content and Marketing:

“These partnerships help us to fully support and promote content to our fanbase as well as providing opportunities for our partners’ fans to enjoy the full range of arts content Marquee TV offers. Through deeper digital integration, fans of The Washington Ballet & the OAE can extend the performance experience long after the live event has ended. Marquee TV can also help to build fan anticipation of the live event experiences for our partners’ key seasons.”

Other content deals include with The Atlanta Opera, Fall For Dance North and Terminus Modern Ballet Theatre.

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