Lindt and hopeless romantic Davide Sanclimenti unite for ‘Break for Emergency Bliss’ Valentine’s Day campaign

Emergency boxes were placed in London, Bluewater Kent, and Leeds for members of the public to break into across today – Valentine’s Day – to try the new flavour and one lucky couple will win a romantic trip to Sicily.

All across today (Feb 14th) Lindt has been encouraging consumers to try its newly launched LINDOR Blood Orange truffles with a ‘Break for Emergency Bliss‘ campaign, fronted by Love Island’s ‘Italian Stallion’, Davide Sanclimenti.

After the busyness of the festive period, everyone deserves to indulge in a moment of bliss and enjoy life’s simple pleasures – something not everyone has been able to do amidst the recent challenging times in the UK.

Valentine’s Day, traditionally known for sparking romance, is often forgotten about. Connecting the dots between the world’s most romantic day, and this desire for little moments of bliss, Lindt LINDOR have placed a selection of ‘Break for Emergency Bliss‘ boxes in London, Bluewater Kent, and Leeds, saving the day for those who have left sourcing the perfect gift to the last-minute.

These boxes contained the new LINDOR Blood Orange truffles, as well as a red LINDOR Heart box with smooth melting Milk truffles. One of the emergency boxes will contain a very special surprise; a romantic 2-person all-inclusive getaway to Sicily, the land of the blissful new flavour’s origins.

Davide Sanclimenti:

“As someone who dashed off to the sun in search for love, I’m thrilled to be part of a campaign that aims to treat those hopeless romantics like me!”

Check out Davide and Lindt’s social channels to find out more about the locations and who won the holiday!