Filming commences on ITVX comedy Ruby Speaking starring Jayde Adams

Ruby Speaking, starring Jayde Adams, has begun filming for ITVX.

Adams will portray “fun and irreverent” newly-single Ruby.

The six-part series will follow Ruby and her colleagues at the Bristol call centre of Hellocom. The life and soul of her workplace, Ruby struggles to read from the prepared script that work and life have foisted upon her, choosing instead to walk her own chaotic path.

The cast also includes Katherine Kelly as Vicki, Sam Swainsbury as Mark, Joe Sims as Tom, Jamal Franklin as Cameron, Nicky Goldie as Donna, Amy-Leigh Hickman as Ellie, Dan Hiscox as Craig and Kiera Lester as Melons.

Ruby Speaking will air later this year on ITVX, the new streaming site from ITV.

Produced by Yellow Door Productions, the six thirty-minute episodes were written by Abigail Wilson.