According to a study, a third (34 percent) of Brits polled for this survey will be having a booze free Christmas this year, with almost four in ten people (38 percent) aiming to welcome in the New Year with booze free cocktails. As many as 37 percent those surveyed by Schweppes, admit they will be sipping mocktails or low alcohol drinks more than alcoholic ones this party season.
Overall, one in four (23 percent) British adults under the age of 40 now consider themselves as tee-total, while 26 percent of Gen Z and millennials are now completely sober. One in three (32 percent) under 40s now describe themselves as either ‘sober curious’, or as a moderate drinker, choosing to enjoy a mix of alcoholic, lower percent and non-alcoholic drinks.
When it comes to waking up fresh on Christmas Day, nine out of ten Brits say it would feel amazing. Half (47 percent) of those who will be sober this festive season plan to enjoy movie nights, meeting friends for a festive coffee (39 percent), going on shopping trips (30 percent) and enjoying romantic winter walks with their partner (28 percent).
Working out (25 percent), having friends over for afternoon tea (23 percent) and long hot soaks in the bath (22 percent) will also be on the agenda for clean living Brits this Christmas.
Overall, 90 percent of those surveyed said it would feel fantastic to wake up on New Year’s Day with a clear head.
Sara Porter, Brand Manager for Schweppes Great Britain:
“When it comes to enjoying a drink, attitudes and behaviours have shifted noticeably and we’re seeing more and more people actively enjoying Schweppes both with and without alcohol. As routines and habits evolve, ‘Flextipples’ are embracing the diversity of choice to suit their individual lifestyles.”
The top motivations for young Brits when it comes to choosing a drink include cost (58 percent), alcohol content (37 percent) and calorie content (33 percent). “Doing it for the ‘gram”, or social shareability, is a key motivation for one in six (17 percent).
As a nation, over half (55 percent) of Britons prefer to drink at home on the sofa, followed by at the dinner table at home (42 percent) and eating out at a restaurant (31 percent).
Almost a third (31 percent) like to have a drink at a friend’s house, while 29 percent enjoy popping down to the pub. One in five (19 percent) enjoy a beverage while in the kitchen cooking.
This research of 2,000 Britons was commissioned by Schweppes and conducted by Perspectus Global during November 2022.
