Inside The Superbrands for Channel 4

The eight part series will be hosted by Helen Skelton.

Inside The Superbrands shines a new light on Britain’s most iconic brands to explore how they became such a part of our cultural identity. With exclusive behind-the-scenes access, the series finds out what the future holds for them in a fast-changing world.

With a rare glimpse into the factories, the boardrooms and the product development labs of market-leading brands such as Kellogg’s, Heinz, Walkers and Guinness, Inside The Superbrands both explores their histories and looks to the future to examine how these cultural icons are changing their plans, recipes and products.

Johnny Webb, CEO, HiddenLight Productions:

“Brands are an integral part of all our lives and what we buy says a huge amount about how we live. We are delighted to be working with Channel 4 on our first HLP Studios commission.  HLP Studios gives us the opportunity to stretch our creative wings in formats and popular factual and bring our ethos to a wider factual audience.”