One in 10 claims they have never had an incident-free Christmas…
A study of a selection of UK adults who celebrate Christmas found almost half – the equivalent of 26 million people – have had their festivities impacted by non-COVID related obstacles in the past.
But this year, the nation is adopting an ‘unstoppable’ attitude when it comes to celebrations, with 83 per cent planning to employ creative tactics to ensure their festive spirit isn’t dampened. These include simply ‘laughing about it’ (33 per cent), going for a walk (31 per cent) and watching Christmas movies (31 per cent).
And some plan to adopt a more energetic approach to overcoming any obstacles this season, with a fifth hoping to dance to Christmas songs, and one in six even intending to do a workout.
The research was commissioned by Tesco to coincide with the release of its Christmas campaign which celebrates that the festive season is officially back after the disappointment of last year – and in keeping with the iconic Queen track its advert is set to, nothing is going to stop the nation from enjoying festivities.
It also found that when it comes to maintaining their festive spirit when things haven’t gone to plan, the equivalent of 3.7 million people in the UK have staged a ‘light switch on’ at home when forced to miss the local one.
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While 4.3 million have hosted a Christmas party at their house to make up for missing the work celebration. A further 3.7 million have improvised and covered spills on their festive outfits with novelty accessories such as baubles and bows.
And when faced with a broken heel while celebrating, more than 3 million people in the UK have broken off the other one and carried on dancing. The aspects of Christmas that bring the nation the most joy were named as eating Christmas dinner (51 per cent), decorating the Christmas tree (41 per cent) and everywhere being covered in lights and decorations (41 per cent).
Chocolate oranges (22 per cent), mince pies being in the shops (21 per cent) and cheeseboards (29 per cent), were also among the top things that bring the most joy at Christmas.
In light of the research findings, and to reward those who have demonstrated an ‘unstoppable’ festive spirit, Tesco has been running a giving away of cash prizes across its social channels. The supermarket asked customers to nominate their own ‘unstoppable’ Christmas heroes on its Facebook and Instagram channels for the chance to win £200 to cover the Christmas shop.
“We know that Christmas is a hugely important time for many of our customers and it is clear from our research that the nation’s determined spirit will ensure we’ll make the most of it this year, no matter what. We want to celebrate this and let the nation know that whatever comes our way this December, Tesco will be here to help everyone have a fun and joyful Christmas period.” – Alessandra Bellini, Chief Customer Officer at Tesco
Top Ten Festive Let Downs
1. Catching a cold in the lead up to the big day
2. Presents they ordered online not arriving in time for the big day
3. Getting stuck working late on Christmas Eve
4. Not being able to get hold of the festive food items they wanted
5. Having to untangle the Christmas lights
6. Being unable to leave the house due to bad weather e.g. snow or heavy rain
7. Running out of wrapping paper and not having time to buy any more
8. The ‘dream gift’ being sold out
9. Not getting the present you wanted
10. Friends and family not liking the presents you bought for them