Hosted by Amelia Dimoldenberg the ‘digital comedy’ will see Channel 4 enlist Amelia, a ‘Celebrity Brand Visionary’, to ‘help’ some of their talent refresh their brand and connect with a wider audience. Once signed up to the process, the celebrity guests are put through their paces in a sequence of unexpected brand exercises. But much to the dismay of the celebrities, they invariably backfire.
“I take my role as Celebrity Brand Visionary very seriously. I can’t wait to get my hands on some of Channel 4’s talent and really get to know them, so I can totally transform every single thing about their brand. Thank goodness for me!” – Amelia Dimoldenberg
Across this chaotic celebrity interview series, which will be available on Channel 4’s social media platforms, Amelia does her best to: make Jimmy Carr less mean; help Clare Balding embrace her inner rebel; mastermind Romesh Ranganathan’s total domination of socials; cleanse Jamie Laing of his Love Rat image; rebrand Anna Richardson as The Naked Lady; and pivot Rosie Jones from stand-up to Action Hero.
But will Amelia make a positive change to these celebrities’ personal profile, or will it all end in a personal PR nightmare?
In this satirical comedy series, Channel 4 have revealed they’re urgently looking to change the public perception of some of their biggest stars, by giving them a ‘rebrand’ and are putting all their faith in one woman to accomplish the task – comedian, creator and star of Chicken Shop Date, Amelia Dimoldenberg.
“Celebrity Rebrand is a rare gem of an idea that expertly marries our favourite TV and digital talent with a witty, anarchic and purposefully-awkward premise. Ranga Bee and Amelia have tapped into what we love about these household names and the internet’s best cultural faux-pas to create a series that ticks all the boxes as to what we’re looking for in Digital Commissioning.” – Evie Buckley, Digital Commissioning Executive
Celebrity Rebrand will be available across Channel 4’s social media platforms later this year.
