Comedian Mark Watson in search to find Best Dad Joke

Mamia, Aldi’s baby toddler brand, is mounting a nationwide search for the #BestDadJoke with help of comedian Mark Watson. 

“I’m excited to see what dads around the UK have up their sleeves and can’t wait to crown the winner.” – Mark Watson

Mark is the perfect judge to step up to the Dad joke panel, using his expertise in cracking jokes to hunt down the UK’s Best Dad Joker. He will select a shortlist of five of the best Dad jokers in the lead up to Father’s Day, with one overall winner receiving the crown.

Dads who fancy themselves as a connoisseur of jokes and all things punny should submit their entries via Facebook and Twitter from 4th May to 16th May using the hashtag #BestDadJoke.

The winner will be crowned Aldi’s Best Dad Joker and will take home a £100 Aldi voucher to spend on Mamia products or a treat for themselves, Dad can decide.

“I think the fact the wine aisle is right next to the baby products says everything you need to know about being a father or mother” – ATV agony aunt Vivian Summers