Maya Jama launches Full Life a campaign to ease food poverty

Deliveroo has announced the launch of ‘Full Life’ – a new campaign aiming to utilise its unique network of grocers, riders and restaurants to support communities through the delivery and distribution of one million meals to families in need across the UK.

“Sadly, despite it being 2021, too many people across the country are facing serious hardship and don’t have access to regular meals. I’m so fortunate to have a platform and a voice that will be heard, so I want to do what I can to raise awareness about how severe the food poverty crisis is here in the UK.

“I know Deliveroo has already donated so much and uses its network as a force for good, so when I heard about the new ‘Full Life’ campaign, I wanted to join the fight and encourage more brands to follow suit because that’s what it is, it’s a fight against hunger.  We can all do so much more to ensure food equality across the country.” – Maya Jama

Working in partnership with brands, including Pret A Manger, Co-op, and Waitrose, Deliveroo will deliver one million meals to Felix Project, FareShare and The Pret Foundation, who all work tirelessly to distribute surplus food that would otherwise go to waste.

The food will then be distributed to hundreds of charities – such as St Mungos, Lookahead, Centrepoint, and the YMCA.

TV star, Maya Jama has partnered with Deliveroo to deliver 1 million meals across the UK.

Presenter Maya Jama has joined forces with Deliveroo on the initiative in a bid to help raise awareness of food insecurity in the UK, which has been intensified during the pandemic.

The one million meals pledge follows a recent report by the Food Foundation which found that food insecurity remains higher than pre-Covid levels affecting an estimated 4.7 million adults (9% of households) over the last six months. This compares to pre-Covid levels of 7.6%.

Jama has visited some of the charities involved and will be making surprise visits to recipients of the donation to understand what more can be done to help the lives of vulnerable communities.

“At Deliveroo, we want to use our unique network for good and play our part in supporting the communities in which we work. We don’t just want to ride through our streets – we want to support them and play an active part within our neighbourhoods across the UK.

“That is why we are proud to launch the ‘Full Life’ campaign, with a new commitment to deliver one million meals to communities in need. This is just the start, and together with our amazing partners and network of riders, customers, grocers and restaurants, we believe that many hands – and pedals – can help make lasting change.” –

This Full Life campaign follows Deliveroo’s continued efforts to support the NHS, frontline workers and vulnerable people during the COVID-19 pandemic.