City Tower Manchester to become Viewpoint for ITV Drama

Manchester based marketing stunt for upcoming ITV drama, Viewpoint.

A special projection for the upcoming ITV thriller drama, Viewpoint will occur this Sunday, 25th April in Manchester city centre.

Between 8pm and midnight, special artwork created by ITV Creative, in conjunction with Pixel Artworks, Kinetic and Essence, will be projected on to Manchester City Tower in the Piccadilly Gardens area of the city.

The tower, opened originally as Sunley House, is one of the highest office spaces in Manchester standing at 107 metres tall giving a unique position in the city and one that will afford a wonderful spectacle of the artwork across Manchester.

Co-created by Harry Bradbeer and Ed Whitmore, Viewpoint principally stars Noel Clarke (Bullet Proof, Star Trek Into Darkness) as surveillance detective, DC Martin King, who sets up his observation post in the home of single mum and secret voyeur, Zoe Sterling, played by Alexandra Roach (No Offence, Black Mirror).

The five-part series – produced by Tiger Aspect for ITV – explores whether it is ever possible to observe the lives of others with true objectivity and zero effect.

The cast also includes Amy Wren, Fehinti Balogun, Catherine Tyldesley, Bronagh Waugh, Sarah Niles, Shannon Murray, Phil Davis, Ian Puleston-Davies,, Dominic Allburn,, Marcus Garvey, Carlyss Peer and Erin Shanagher.

“Filming occurred at various locations around the city of Manchester in 2020, many of which were facilitated by Screen Manchester, Manchester’s Film Office. Viewpoint was the first ITV drama to start filming after the first lockdown due to Coronavirus.” – Tiger Aspect

Viewpoint is due to air on ITV from Monday 26th April at 9pm, with the remaining four episodes airing each night until its finale on Friday 30th April.