The 16 most successful Halloween ads of all time
Reboot Online Video Marketing has investigated 16 of the most notable Halloween adverts of all time, ranking those with the most YouTube views, as well as the brands that cash in the most per advert.
Last year Now TV had a horrific clown PR exercise.
LG’s advert ‘So Real it’s Scary’ is the most profitable and most viewed Halloween adverts according to the findings while ‘Haunted Hotels for Halloween’ by hotel giant Booking.com is the least most successful advert analysed.
Two leading supermarkets feature in the list – Tesco is the fourth most popular with their 360° Halloween House advert, whilst, Lidl is 12th with their Lidl Monster Market.
The scariest night of the year is fast approaching, and the world of marketing over the years has fully embraced the spirit of All Hallows’ Eve; plunging into a world of ghoulish adverts and campaigns.
Reboot Online Video Marketing has investigated 16 of the most notable Halloween adverts of all time, ranking those with the most YouTube views, as well as the brands that cash in the most per advert. To achieve this, Reboot used the YouTube Money Calculator by Influencer Marketing Hub, which estimates total earnings by video.
Brand |
Campaign |
Year |
Views |
Amount Earned |
| LG | So Real it’s Scary | 2012 | 47,426,617 | 87,739 |
| Snickers | Halloween Grocery Store Lady | 2010 | 2,157,636 | 3,992 |
| Skittles | Halloween: Giant Talking Spider | 2014 | 1,387,433 | 2,567 |
| Tesco | 360° Halloween House | 2016 | 342,092 | 633 |
| Burger King | Scary Clown Night | 2018 | 309,892 | 573 |
| Skoda | A Different Halloween. Awaken Your Inner Child | 2017 | 253,383 | 469 |
| Cheetos | The Delivery | 2016 | 178,204 | 330 |
| KitKat | Jack-O’-Lantern | 2018 | 133,828 | 248 |
| Rice Krispies | Scares Vendor | 2013 | 91,467 | 169 |
| Skittles | FOX: Bite Size Horror | 2017 | 45,563 | 82 |
| M&M | Millie and Max | 2017 | 37,373 | 69 |
| Lidl | Lidl Monster Market | 2018 | 9,664 | 18 |
| Ikea | The Shining | 2014 | 6,606 | 12 |
| Ford | Spooky Halloween Car Wash | 2014 | 3,821 | 7 |
| Svedka | Halloween Curse | 2017 | 2,694 | 5 |
| Booking.com | Haunted Hotels for Halloween | 2013 | 1,333 | 2 |
